Please don't hesitate to reach out to us if you have an inquiry or want to kickstart your next project right away. Let us know what you would like to chat about, and let's get in touch!
At brief., we believe that meaningful research & honest, human-centred design shouldn't be reserved for only big budgets.
From the start, we set out to make rigorous research and prototyping accessible to organisations of all sizes—especially those creating positive social impact.
Our studio combines deep, holistic research with hands-on prototyping expertise to create impactful designs. By blending qualitative methods like interviews and focus groups with quantitative tools such as surveys and longitudinal studies, we uncover insights that others often overlook. From these insights, we craft tangible prototypes—spanning digital interfaces, brand experiences, and physical products—using rapid iteration and real-world testing to ensure meaningful, validated solutions.
Today, we’re a lean collective of inquisitive minds—interaction designers, industrial designers, brand experts, service designers, and design strategists—who believe in solving actual problems, not just pointing them out.
Our Services
Research & Insights
We marry our skills in on-the-ground qualitative research with industry
and market research to ground and guide all of our work.
Experience Auditing
Trend & Cultural Research
Competitive & Market Analysis
Build to learn Prototyping
Qualitative Analysis
Ethnographic Research
Audience Segmentation
Persona Development
Workshop facilitation
Co-creation & Ideation
Facilitated Futurism
Design & Strategy
Rooted in a hypothesis-first approach, we design and strategise near-term
and future-term solutions to your business problems.
Opportunity mapping & Prioritisation
Hypothesis-based decision making
Service Design
Systems mapping
Value proposition definition
Customer Journey mapping
Design conceptualisation
Organisational Design
Change management
Prototyping & Production
We make things tangible, regardless of the size or domain.
We use our multi-skilled approach to bring to life solutions and prototype them with real people in context.
Interaction, UX/UI Design
Communication and Branding Design
Digital Product Design
Environment Design
Spatial Design
Venture Design
Digital and Physical Prototyping
User Testing, and Usability Testing
Performance Measurement
Collectively, we are recognised through these awards.
Singapore Good Design Award
2022
Singapore Good Design Award
2020
Meet the team
Alistair Norris
Managing Director
Wong Eng Geng
Designer & Prototyper
Clarissa Edeline Yu
Designer & Prototyper